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Margin and Target Price Calculator

Calculate margin, markup and profit, or find the price required to achieve your target margin.

Gross margin40%
Profit per unit
€40.00
Markup on cost
66.67%
Price including VAT
€121.00

Indicative estimate. Check the assumptions, exclusions and official sources before making a decision.

This is an indicative estimate based on the information entered. Review the assumptions before making a tax or financial decision.

Methodology and sources Reviewed 28 August 2026 · We do not store the amounts you enter

Validity and privacy

Privacy
The calculation runs in your browser.

Main assumptions

  • Cost and price are entered excluding VAT.
  • Cost represents the direct variable cost of one unit.

Not included

  • Fixed costs, subsequent discounts, returns and finance costs.

Official sources

This tool uses the formulas described in the assumptions and does not depend on an external regulatory source.

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Frequently asked questions about Margin and target price

Are margin and markup the same?

No. Margin divides profit by the sale price; markup divides it by cost.

Should I include VAT?

Not when analysing profitability. Enter amounts excluding VAT and, if useful, the calculator will also show the final price including VAT.

Which costs should I use?

Include all variable costs directly associated with selling one unit. Analyse fixed costs with the break-even calculator.

When the estimate is not enough

We put the numbers in context.

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